One who, with one or more persons. Carries on business as a co-owner and who is, along with such others, personally liable for all the partnership’s debts.
General Partnership
One in which all parties work for the benefit and profit of all. All parties share equally in the profits and losses though the capital contributions of each may vary.
Generally Accepted Accounting Principles (GAAP)
Accepted accounting practices and procedures at a specific time.
Genetic Model
This view argues that what makes one person more sensitive and another more hardy is the result of one’s genes. Such theorists look at disorders such as depression, dyslexia and schizophrenia, and they reason that since the disorders run in families, the common source of the disorder must be in the genes.
Gentlemen’s Agreement
Usually an unsigned agreement which is unenforceable but it is expected to be performed because of good faith.
Geographic Segmentation
Used to segment existing clients based on where they live, either within a country, within a province or even where in a particular area of a city.
Goals
Goals express in specific terms what the objectives sate in general terms and which the strategies state conceptually. Goals should not express how the objectives should express what is to be accomplished, and by when.
Going Concern
An existing business being conducted in the way for which it was organized. Also, a firm which may have financial difficulties, but still continues to transact its ordinary business.